Jan 23rd 2012 By: Caleb Goellner
DC Entertainment has announced a new corporate, "We Can Be Heroes
" giving campaign fronted by silhouettes of its Justice League
characters designed to benefit Save the Children
, International Rescue Committee
and Mercy Corps'
humanitarian efforts in Africa. Targeted at the horn region of the continent, which includes Djibouti, Eritrea, Ethiopia and Somalia, the fundraising efforts are primarily centered around providing families and children in need with essential food, water, and hygiene items. According to DC's press release, 13 million people are currently in need of critical assistance in Somalia alone, due to the region's current famine crisis.
Donations of any amount made at the We Can Be Heroes
site will reportedly be matched by DC Entertainment 100 percent, with 50 percent of branded "We Can Be Heroes" online merchandise sales being donated to the fund (unless you buy in Maine, Massachusetts and Alabama). Between these and other efforts, DC says that its three WCBH partners will receive a combined total of at least $2 million over the next two years.
From The Source
"The members of the Justice League are an international team of super heroes beloved by a broad range of fans, including men and women, young and old. This makes them the perfect 'spokescharacters' for this campaign," said Nelson. "Their dedication to social justice and commitment to band together to defend the helpless brilliantly supports the ideals of the We Can Be Heroes campaign. The hunger crisis in the Horn of Africa is something we can reverse if we all work together. I'm proud and grateful we're able to harness the power and standing of the DC Comics brand and iconic characters as well as for the support from both Warner Bros. and Time Warner that has allowed us to pursue this unprecedented initiative."
You can see a promotional video and poster for We Can Be Heroes
[Via The Source