The History of the DC Comic Logo, As Seen Through 70 Years of Internet Comments

NOTHING BEATS HUMOR ABOUT THE INTERNET, ON THE INTERNET

For someone who makes a point of saying he avoids any user comments, you seem to spend a lot of time fixating on them Chris.

I do miss the checkers. That would class things up a bit...

Psh... the article could have been way better. ;)

Step 1) Make all of your titles same-day digital, putting a huge marketing effort behind emphasizing that digital comics are great.
Step 2) Change your logo to explicitly reference turning a paper page.
Step 3) Literally shoot self in literal foot.

I almost laughed out loud when I realized the font they're using is Gotham. But I dunno, after seeing them trying to seem more exciting, going with "low-key and sophisticated" — especially given what they're actually selling — seems like a step backward. Maybe if it were meant to represent a change of direction for the company itself, like publishing more stuff that's not superhero-related, it'd make more sense.

Also, I'm already starting to get tired of logos that try to be "clever" by doing stuff like a D that peels back to reveal a C ... though at least it's more original than, say, making the letters into (near-)mirror images of each other.

My favorite is probably the current one. The font they used before that just screams "college logo/sports uniform" to me, and at the risk of sounding like a '90s-200s kid, I do love me some gradients. It seems like one of the make-it-more-exciting attempts from that decade that actually worked.

The new logo will certainly look better as an app icon, if nothing else

I like it more than the "toothbrush" spark. It's more modern and you can see this note to look all the merchandising plan http://dcu.blog.dccomics.com/2012/01/19/new-brand-identity/

I definitely like it more now then what first came out... more on the logo change here: http://martelljt.wordpress.com/2012/01/19/dc-entertainment-unveils-future-brand/

ooh, I thought it was a sticker being peeled back, because there was dog hair stuck to the first one I saw