One of the more interesting announcements to come out of the DC Reboot was they'd finally be advertising comics through television commercials. Despite its notably hilarious Nü Metal soundtrack, the commercial managed to drive people to the comics. In Mexico, however, there's a different commercial airing featuring a few DC Comics characters. It's not for comics, but as soon as I figure out what it is for, I'm going to buy whatever it is they're selling.
Why? Because it's 56 seconds of just Batgirl, Catwoman and Wonder Woman getting dressed, set to music, and that might be the most effective marketing towards my demographic that I've ever seen. Catch the whole ad after the cut!
The only thing my 13-year-old self and I don't like about this ad is that since I don't speak Spanish, I have no idea what this is meant to be selling. Personally, I like the idea that this is just a PSA meant to raise awareness of super-heroines that was secretly bankrolled by the costume industry (Big Spandex). Alternately, it works as a pretty effective promotion for the bastion of cosplay that is Comic-Con, although if that was the case, it'd run the risk of false advertising without also including 30 Heath Ledger Jokers and a metric ton of Fionnas from Adventure Time.
Fortunately, the Internet Age has provided the answer. As the logo at the end would indicate, it's actually a TV spot for El Palacio de Hierro, which translates as "The Iron Palace." Despite the ominous name, which sounds like Dr. Doom's summer home, it's actually a department store dating back to 1879 that got name from being the first building made of steel in Mexico City.
The tagline at the end translates to "Women have always known that a change of clothes makes us powerful," and presumably indicates that they're running their annual Fall clearance sale on this year's line of capes and domino masks. It is also, as of right now, the only place I want to shop.
After all, I've got to respect any establishment that goes so far as to get Batgirl's Batcycle involved in their ads, not to mention an accurate recreation of Catwoman's "Miss Kitka" disguise from the 1966 Batman movie.
What? I appreciate the little details!
What's really amazing, though, is the fact that a commercial that starts off with Batgirl undressing, segues into a lingering shot of Catwoman zipping up her costume, and ends with Wonder Woman running in slow motion, it's still not as uncomfortably exploitative as most super-hero comics.
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