
In the aftermath of last year's "Blackest Night" ring giveaway and the upcoming Flash and White Lantern--yes, really--rings, a homegrown postcard campaign has started by Sven Straatveit and Andres to get a little bit of that giveaway love thrown to the Legion of Super-Heroes and their trademark Flight Ring.
This is something that we here at ComicsAlliance can totally get behind.
Not only would the the Flight Ring, as modeled at left by Superman, be a neat little tchotchke -- and a key wardrobe accessory for any Booster Gold fan -- but if there's any DC Franchise that could use a little promotional love, it's the Legion. They are, after all, the same team that's been through a four reboots in an effort to get new readership, including the recent and very enjoyable Geoff Johns regression of the team--or "deboot," as we like to call it--to a continuation of where they were in the '70s. But even so, the presence of three distinct Legions (four if you count the recent animated series) can be a little confusing, and matters were only complicated further by the fact that the promised Legion backup stories in "Adventure Comics" were stuck on the back-burner in favor of a two-issue "Blackest Night" tie-in and the somewhat rushed conclusion of Johns' run on the title.
Even weirder, going from no Legion at all to a new ongoing Legion series by Paul Levitz and a regular gig in "Adventure Comics" teaming up with Superboy seems like a pretty risky strategy without making a concerted effort to reach new fans. And if there's one thing we've learned over the past year and the marked increase in sales from books like "R.E.B.E.L.S." #11, nothing warms the heart of the discerning comics fan like getting a free plastic ring with their purchase.
In short, would giving away a flight ring propel the new "Legion" title to "Blackest Night" level sales? Probably not. But it would be a fun way for DC to show the support for the book that's been pretty lacking, and maybe get a few new Legion fans in the process.
And considering that Legion fans are the kind of fans whose loyalty even "Green Lantern" readers think goes a bit far, that's probably worth the investment.
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Comments:
(10)Add a comment
Friday 26 February
By Pete
Yes! More promotional swag! It makes my little geek heart happy.
Reply
Friday 26 February
By Andres Rosales
Thanks for the shout-out!
Reply
Friday 26 February
By edosan
So why is Brainy flipping off Saturn Girl exactly?
Friday 26 February
By Nathan
YES
Reply
Sunday 28 February
By Christian Otholm
Because he's Brainiac and she's Saturn Girl? Who can blame him?
Friday 26 February
By John Duncan Yoyo
I have a sized flight ring that DC released in 1998 for around $40. I found it for sale for $125- http://www.atlascomics.com/legionring.htm -. It is really cool and fairly heavy. There are quite a few replicas on ebay.
Reply
Saturday 27 February
By Alton
The only problem with these promotions is that smaller market LCS's can't make the ridiculously high minimums DC is asking to get the promotionals.It is one thing for Midtown/Milehigh/or Atomic but another for small market single shops.DC should be giving this stuff equal distribution for free to fans and shopowners alike in thanks for people continuing to buy DC.Especially when they are nothing but cheap plastic crap.
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Monday 01 March
By Cavy Crusader
Since this idea is out there, I was wondering what other rings we need from DC...
Maybe Alan Scott's ring. Some version of the kryptonite ring that Batman hit Superman in the face with once...
Is that it? 'Cause I'm all about the superhero swag...
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Monday 01 March
By TJ
Go back and track down the first 3 Legion of Super Heroes figures that DC Direct did. Cosmic Boy, Saturn Girl, and Lightning Lad all came w/ plastic Legion Flight Rings. Thats how I got mine.
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Monday 01 March
By indietroy
I painted a Legion logo on a postcard last night, and I'm going to slap a stamp on it and send it to DiDio in NYC tomorrow. Word.
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