Jan 25th 2013 By: Bethany Fong
will be launching their Archie Comics collection
just in time for Valentine's Day, featuring makeup products inspired by Riverdale's own Betty Cooper and Veronica Lodge. Known for their critically acclaimed beauty products and collaborations with pop culture icons (including Hello Kitty, Barbie, and Wonder Woman
), MAC Cosmetics' Archie Comics products will feature exclusive new shades and special edition accessories. However, the most unique feature of this collection is that the products are evenly split (like Archie's heart)
to suit either the Girl-Next-Door (sweet candy shades of pink and peach) or the Sophisticated Fashionista (deep vixen tones of red and purple).
Archie Co-CEO John Goldwater talked about the collection with Robot 6
earlier this month.
It's going to bring us back into the consciousness of so many people who aren't necessarily comic book fans or graphic novel fans. MAC is known as the arbiters of modern, of cool, of hip - for us to be able to partner with them is an honor. We are thrilled they saw us in the same light as Elton John, Lady Gaga, these pop culture phenomena they partner with. They did Wonder Woman [cosmetics]. It will be in places that may not be familiar with Archie over the globe - Europe, the Far East. In places where they are aware of Archie, it's a fresh coat of paint - we're here, we're vibrant, we're important. Where Archie has no awareness, it's 'Who are they, what are Archie, Betty and Veronica all about?' We are not well known in the U.K. and other places in Europe, so this is an opportunity for us to create that awareness, that buzz.
As an easily-agitated brunette with a flare for fashion and glamour, I've always related to Veronica, however some of these Betty shades are pulling me to the sweet side...
Girl Next Door Lipstick, Daddy's Little Girl Lipstick, Betty Bright Lipstick
Ronnie Red Lipstick, Oh, Oh, Oh Lipstick, Boyfriend Stealer Lipstick
Summer Sweetheart Lipglass, Mall Madness Lipglass, Stay Sweet Lipglass
Strawberry Malt Lipglass, Kiss & Don't Tell Lipglass, Feelin' So Good Lipglass
Lord It Up Pearlglide Intense Eye Liner, Petrol Blue Pearlglide Intense Eye Liner, Black Swan Pearlglide Intense Eye Liner
Designer Purple Pearlglide Intense Eye Liner, Optimum Black Opulash, Bad, Bad, Black Opulash
Cheers My Dear Pigment, Black Poodle Pigment, Lucky in Love Pigment
Magic Spells Pigment, Pep Pep Pep Nail Lacquer, Past Curfew Nail Lacquer
Comic Cute Nail Lacquer, Double Trouble Nail Lacquer
Cream Soda Light Powder Blush, Prom Princess Powder Blush
Flatter Me Pearlmatte Face Powder, Veronica's Blush Pearlmatte Face Powder
Caramel Sundae Eyeshadow Quad
Spoiled Rich Eyeshadow Quad
(click to enlarge)
The collection will drop online
(January 30th), in US stores (February 7th), and internationally (March 2013).